Yahoo más beneficio y menos ingresos en 2009

Yahoo ganó 0,11 dólares por acción, 155 millones de dólares, con ingresos de 1.730 millones de dólares durante el cuarto trimestre de 2009. Para el conjunto del año ha seguido la tónica general de muchas empresas durante este ejercicio, más beneficio con menos ingresos. El beneficio neto del 2009 ha sido de 605,2 millones de dólares, bastante más que en el ejercicio anterior, aunque la facturación disminuye a 6.460 millones de dólares, que vienen a representar un aumento del beneficio del 40% frente a una disminución de los ingresos del 10%.

Para el primer trimestre del 2010 espera unos ingresos de entre 1.580 y 1.680 millones de dólares.

El comunicado de los resultados se puede ver en:

SAN FRANCISCO (AP) — Yahoo Inc. moved further down the road to recovery in the fourth quarter as online advertising began to snap out of a yearlong stupor to ease the Internet company’s long-running slump.

The results released Tuesday represented Yahoo’s best performance since the company hired Silicon Valley Carol Bartz as chief executive a year ago. Bartz has been vowing since her arrival to engineer a turnaround that eluded her two predecessors, Terry Semel and Jerry Yang.

Bartz, 61, still has her work cut out for her, but at least Yahoo is turning more profitable because of mass layoffs and other cost cutting orchestrated by the new management team.

“Our business has positive momentum and we feel good as we head into 2010,” Bartz said.

Yahoo earned $153 million, or 11 cents per share, during the final three months of 2009, rebounding from a loss of $303 million, or 22 cents per share, in the prior year.

If not for charges tied to a proposed search partnership with Microsoft Corp., Yahoo said it would have made 15 cents per share in the quarter. That topped the average estimate of 11 cents per share among analysts surveyed by Thomson Reuters.

Yahoo shares still dipped 19 cents in extended trading after the release of results, which came after the Sunnyvale, Calif., company finished Tuesday’s regular session at $15.99, up 13 cents.

Revenue remained in a funk during the latest quarter, slipping 4 percent to $1.73 billion. That still marked progress from the first nine months of 2009 when Yahoo’s revenue dropped by 12 percent. Yahoo’s revenue has now declined in five consecutive quarters, its deepest contraction in eight years.

Yahoo’s forecast for the current quarter calls for revenue growth to resume during the three months ending in March.

The worst U.S. recession since World War II hindered Bartz through most of last year as skittish advertisers reined in spending on all media, including the Internet, where Yahoo has long been a marketing magnet.

But Yahoo had been struggling even before the recession’s onset in December 2007, as Google Inc. widened its lead in the Internet’s lucrative search market and online hangouts such as Facebook emerged as new hot spots for socializing and advertising.

Since her arrival, Bartz has been trying to re-establish Yahoo as the center of people’s online lives. The makeover has included a redesigned front page that makes it easier to connect to Facebook and other Internet services. To promote Bartz’s crusade, Yahoo is spending more than $100 million on marketing campaign scheduled to last through 2010.

Yahoo also plans to reduce its expenses even further by hiring Microsoft to power its search engine and the advertising tied to the search requests. The partnership would allow Yahoo to keep 88 percent of the revenue from the search ads clicked on its Web site while Microsoft would shoulder most of the costs for the technology. The benefits from the alliance are expected to start trickling into Yahoo’s results during the second half of this year, if the alliance wins regulatory approval, as expected.